More troubling still, Newsguard — by virtue of its deep connections to government and Silicon Valley — is lobbying to have its rankings of news sites installed by default on computers in U.S. public libraries, schools, and universities as well as on all smartphones and computers sold in the United States.
In other words, as Newsguard’s project advances, it will soon become almost impossible to avoid this neocon-approved news site’s ranking systems on any technological device sold in the United States. Worse still, if its efforts to quash dissenting voices in the U.S. are successful, Newsguard promises that its next move will be to take its system global.
Red light, green light . . .
Newsguard has received considerable attention in the mainstream media of late, having been the subject of a slew of articles in the Washington Post, the Hill, the Boston Globe, Politico, Bloomberg, Wired, and many others just over the past few months. Those articles portray Newsguard as using “old-school journalism” to fight “fake news” through its reliance on nine criteria allegedly intended to separate the wheat from the chaff when it comes to online news.
Newsguard separates sites it deems worthy and sites it considers unreliable by using a color-coded rating — green, yellow, or red — and more detailed “nutrition labels” regarding a site’s credibility or lack thereof. Rankings are created by Newsguard’s team of “trained analysts.” The color-coding system may remind some readers of the color-coded terror threat-level warning system that was created after 9/11, making it worth noting that Tom Ridge, the former secretary of Homeland Security who oversaw the implementation of that system under George W. Bush, is on Newsguard’s advisory board.
As Newsguard releases a new rating of a site, that rating automatically spreads to all computers that have installed its news ranking browser plug-in. That plug-in is currently available for free for the most commonly used internet browsers. NewsGuard directly markets the browser plug-in to libraries, schools and internet users in general.
According to its website, Newsguard has rated more than 2,000 news and information sites. However, it plans to take its ranking efforts much farther by eventually reviewing “the 7,500 most-read news and information websites in the U.S.—about 98 percent of news and information people read and share online” in the United States in English.
[…]
According to local media, Newsguard “now works with library systems representing public libraries across the country, and is also partnering with middle schools, high schools, universities, and educational organizations to support their news literacy efforts,” suggesting that these Newsguard services targeting libraries and schools are soon to become a compulsory component of the American library and education system, despite Newsguard’s glaring conflicts of interest with massive multinational corporations and powerful government power-brokers.
Notably, Newsguard has a powerful partner that has allowed it to start finding its way into public library and school computers throughout the country. As part of its new “Defending Democracy” initiative, Microsoft announced last August that it would be partnering with Newsguard to actively market the company’s ranking app and other services to libraries and schools throughout the country. Microsoft’s press release regarding the partnership states that Newsguard “will empower voters by providing them with high-quality information about the integrity and transparency of online news sites.”
Since then, Microsoft has now added the Newsguard app as a built-in feature of Microsoft Edge, its browser for iOS and Android mobile devices, and is unlikely to stop there. Indeed, as a recent report in favor of Microsoft’s partnership with Newsguard noted, “we could hope that this new partnership will allow Microsoft to add NewsGuard to Edge on Windows 10 [operating system for computers] as well.”
Newsguard, for its part, seems confident that its app will soon be added by default to all mobile devices. On its website, the organization notes that “NewsGuard will be available on mobile devices when the digital platforms such as social media sites and search engines or mobile operating systems add our ratings and Nutrition Labels directly.” This shows that Newsguard isn’t expecting its rating systems to be offered as a downloadable application for mobile devices but something that social media sites like Facebook, search engines like Google, and mobile device operating systems that are dominated by Apple and Google will “directly” integrate into nearly every smartphone and tablet sold in the United States.
A Boston Globe article on Newsguard from this past October makes this plan even more clear. The Globe wrote at the time:
Microsoft has already agreed to make NewsGuard a built-in feature in future products, and [Newsguard co-CEO] Brill said he’s in talks with other online titans. The goal is to have NewsGuard running by default on our computers and phones whenever we scan the Web for news.”
This eventuality is made all the more likely given the fact that, in addition to Microsoft, Newsguard is also closely connected to Google, as Google has been a partner of the Publicis Groupe since 2014, when the two massive companies joined Condé Nast to create a new marketing service called La Maison that is “focused on producing engaging content for marketers in the luxury space.” Given Google’s power in the digital sphere as the dominant search engine, the creator of the Android mobile operating system, and the owner of YouTube, its partnership with Publicis means that Newsguard’s rating system will soon see itself being promoted by yet another of Silicon Valley’s most powerful companies.
Furthermore, there is an effort underway to integrate Newsguard into social media sites like Facebook and Twitter. Indeed, as Newsguard was launched, co-CEO Brill stated that he planned to sell the company’s ratings of news sites to Facebook and Twitter. Last March, Brill told CNN that “We’re asking them [Facebook, Twitter, Microsoft and Google] to pay a fraction of what they pay their P.R. people and their lobbyists to talk about the problem.”
[…]
Notably, Newsguard has a powerful partner that has allowed it to start finding its way into public library and school computers throughout the country. As part of its new “Defending Democracy” initiative, Microsoft announced last August that it would be partnering with Newsguard to actively market the company’s ranking app and other services to libraries and schools throughout the country. Microsoft’s press release regarding the partnership states that Newsguard “will empower voters by providing them with high-quality information about the integrity and transparency of online news sites.”
Since then, Microsoft has now added the Newsguard app as a built-in feature of Microsoft Edge, its browser for iOS and Android mobile devices, and is unlikely to stop there. Indeed, as a recent report in favor of Microsoft’s partnership with Newsguard noted, “we could hope that this new partnership will allow Microsoft to add NewsGuard to Edge on Windows 10 [operating system for computers] as well.”
Newsguard, for its part, seems confident that its app will soon be added by default to all mobile devices. On its website, the organization notes that “NewsGuard will be available on mobile devices when the digital platforms such as social media sites and search engines or mobile operating systems add our ratings and Nutrition Labels directly.” This shows that Newsguard isn’t expecting its rating systems to be offered as a downloadable application for mobile devices but something that social media sites like Facebook, search engines like Google, and mobile device operating systems that are dominated by Apple and Google will “directly” integrate into nearly every smartphone and tablet sold in the United States.
A Boston Globe article on Newsguard from this past October makes this plan even more clear. The Globe wrote at the time:
Microsoft has already agreed to make NewsGuard a built-in feature in future products, and [Newsguard co-CEO] Brill said he’s in talks with other online titans. The goal is to have NewsGuard running by default on our computers and phones whenever we scan the Web for news.”
This eventuality is made all the more likely given the fact that, in addition to Microsoft, Newsguard is also closely connected to Google, as Google has been a partner of the Publicis Groupe since 2014, when the two massive companies joined Conde Nast to create a new marketing service called La Maison that is “focused on producing engaging content for marketers in the luxury space.” Given Google’s power in the digital sphere as the dominant search engine, the creator of the Android mobile operating system, and the owner of YouTube, its partnership with Publicis means that Newsguard’s rating system will soon see itself being promoted by yet another of Silicon Valley’s most powerful companies.
Furthermore, there is an effort underway to integrate Newsguard into social media sites like Facebook and Twitter. Indeed, as Newsguard was launched, co-CEO Brill stated that he planned to sell the company’s ratings of news sites to Facebook and Twitter. Last March, Brill told CNN that “We’re asking them [Facebook, Twitter, Microsoft and Google] to pay a fraction of what they pay their P.R. people and their lobbyists to talk about the problem.”
[…]
Financial censorship
Another Newsguard service shows that this organization is also seeking to harm independent media financially by targeting online revenue. Through a service called “Brandguard,” which it describes as a “brand safety tool aimed at helping advertisers keep their brands off of unreliable news and information sites while giving them the assurance they need to support thousands of Green-rated [i.e., Newsguard-approved] news and information sites, big and small.”
At the time the service was announced last November, Newsguard co-CEO Brill stated that the company was “in discussions with the ad tech firms, leading agencies, and major advertisers” eager to adopt a blacklist of news sites deemed “unreliable” by Newsguard. This is unsurprising given the leading role of the Publicis Groupe, one of the world’s largest advertising and PR firms, has in funding Newsguard. As a consequence, it seems likely that many, if not all, of Publicis’ client companies will choose to adopt this blacklist to help crush many of the news sites that are unafraid to hold them accountable.
It is also important to note here that Google’s connection to Publicis and thus Newsguard could spell trouble for independent news pages that rely on Google Adsense for some or all of their ad-based revenue. Google Adsense has long been targeting sites like MintPress by demonetizing articles for information or photographs it deemed controversial, including demonetizing one article for including a photo showing U.S. soldiers involved in torturing Iraqi detainees at the infamous Abu Ghraib prison.
Since then, Google — a U.S. military contractor — has repeatedly tried to shutter ad access to MintPress articles that involve reporting that is critical of U.S. empire and military expansion. One article that has been repeatedly flagged by Google details how many African-Americans have questioned whether the Women’s March has aided or harmed the advancement of African-Americans in the United States. Google has repeatedly claimed that the article, which was written by African-American author and former Washington Post bureau chief Jon Jeter, contains “dangerous content.”
Given Google’s already established practice of targeting factual reporting it deemed controversial through Adsense, Brandguard will likely offer the tech giant just the excuse it needs to cut off sites like MintPress, and other pages equally critical of empire, altogether.
Read their full report.
This has been a dream of the establishment for over a decade.
One of these NewsGuard “journalists” contacted yours truly with a review of Information Liberation that was so shoddy I didn’t even bother to respond as almost everything he said was wrong and his reading comprehension was terrible.
I figured it’s a waste of time to respond as I would be doing the reporter’s job for him by correcting him and I would only be improving his shoddy work.
It’s blatantly obvious their goal is not to create an honest assessment of any of our websites but instead to compile whatever slander they can throw together to suit their pre-ordained narrative.
JihadWatch’s Robert Spencer has also written an excellent article exposing NewsGuard titled, “Steven Brill’s NewsGuard and the ‘fact-checking’ scam.”
Just look at the guys behind this:
Would you trust those men to walk your dog?
The reason no one ever bothered implementing any scheme like this is because it’s so obviously a fraud and an affront to people’s intelligence that it is more likely to have the opposite effect — negative rated sites are going to be viewed as more credible as evidenced by the fact they’re being slandered by these establishment hacks.
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